Inbound vs. Outbound Marketing

Inbound vs. Outbound Marketing | By Yakira Levi

Outbound Marketing is the old way of force-feeding prospective consumers. Outbound Marketing imposes ideas that entice an attraction to products or services. Examples of Outbound Marketing include street promoters distributing fliers at a party, a television commercial advertising fast food dining, and an outdoor Billboard promoting low-cost legal representation. Some brands create food commercials that use color, images, light, and sound to make prospects have the urge to eat the advertised product. Outbound Marketing is an aggressive way of marketing. The focus is on pushing a product or brand on-to a customer.

Inbound Marketing is all about creating sincere, lasting relationships and trusted experiences within your crowdsource. The main idea is to develop more meaningful relationships. Successful Inbound Marketers listen to their audience. Inbound Marketing uses the 80 - 20 rule to provide what is needed by its audience. 80% of all communication is about helping the audience fill a need and only 20% is about pushing the brand. The best part of the process includes working together with others who wish to "co-create" with you. Instead of distributing unwanted fliers, producing manipulative television commercials, and spending money on giant Billboard ads, the successful Inbound Marketer provides needed services to its community, fan base, or crowdsource.

A perfect example of someone practicing Inbound Marketing is when a woman I met recently at a Music Business workshop sent me an email formally introducing herself and the name of her company. She spoke about the great time we had at the workshop. Then she wrote about being swamped with work since she got back home. She told me about her services and shared a list of helpful links on Public Relations best practices. I kept the email to revisit all of the links contained. If I were not a PR writer myself, I probably would have used her or referred her services to a friend. I appreciated that email, gained some valuable information, and I felt somewhat of a bond. That is a perfect example of Inbound Marketing. At Wide View Publishing, we're happy to provide both inbound and outbound services. Take a look at the links below and give us a call when you're ready to go.

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Wide View Publishing is a proud leader in combined music and literary publishing. We create music, books, and media. We also provide writing, music publishing, and digital marketing services- for entertainers, public figures, and small businesses - worldwide.

Contact: Yakira Levi

Phone: (708) 970.8366

Email: info@wideviewpublishing.com

Website: www.wideviewpublishing.com